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Products. Huda Beauty offers more than 140 products online or in-store. The beauty brand has launched an entire range of products, which include lipstick collections, face palettes like highlighter and contour, false lashes, and a collaborative product .

In 2018, all launched products that together bring in at least $200 million in annual revenue.^[19] Time described this “an internet based beauty brand age”, as internet-to-business beauty products have taken over a large percentage from the traditional beauty market. They own a significantly growing share of the whole market.